SHAKESPEARE REMIX
Client: Penguin Books
Credit: Jacob Baik (AD), Siyong Seong (Animator)
Instructor: Gio Serrano, Zoe Kessler, Samuel Kim
Recognition: New York Advertising Festival - Bronze
Credit: Jacob Baik (AD), Siyong Seong (Animator)
Instructor: Gio Serrano, Zoe Kessler, Samuel Kim
Recognition: New York Advertising Festival - Bronze
PROBLEM
While Old English is considered hard and boring, Slang - the quickest evolving form of language - is considered the unmissable part of the younger generation’s pop culture.
While Old English is considered hard and boring, Slang - the quickest evolving form of language - is considered the unmissable part of the younger generation’s pop culture.
INSIGHT
Young people are tired of reading outdated books. We will use ‘unmissable slang’ to grab their attention.
SOLUTION
Iconic celebrities will remix outdated books, Shakespeare, in their unique voices.
OOH - Posters
SOCIAL
SOCIAL - Memes
CANNES BOARD
