SANGÜE
Client: PETA (People for the Ethical Treatment of Animals) (NPO)
Credit: Yong Kim
Instructor: Gio Serrano, Jacob Baik
Recognition: Young Ones ADC - Shortlist
Credit: Yong Kim
Instructor: Gio Serrano, Jacob Baik
Recognition: Young Ones ADC - Shortlist
PROBLEM
The clothing industry is brutal and immoral. People hide behind their ignorance to feel less guilty.
The clothing industry is brutal and immoral. People hide behind their ignorance to feel less guilty.
INSIGHT
For people to clean their conscience, they must embrace their complicity.
For people to clean their conscience, they must embrace their complicity.
SOLUTION
PETA creates a fake boutique store to stain their customers with blood.
PETA creates a fake boutique store to stain their customers with blood.