Insurance or Subscription?
Client: Lemonade
Credit: Jacob Baik
Instructor: Ryan Paulson
Credit: Jacob Baik
Instructor: Ryan Paulson
PROBLEM
The word "insurance" doesn't sit well with millennials - it feels overwhelming and burdensome.
The word "insurance" doesn't sit well with millennials - it feels overwhelming and burdensome.
INSIGHT
But they would do anything for subscriptions.
But they would do anything for subscriptions.
SOLUTION
Replacing the word "insurance" with "subscriptions" can reduce stress and increase the appeal of the service among millennials.
Replacing the word "insurance" with "subscriptions" can reduce stress and increase the appeal of the service among millennials.
DIGITAL
SOCIAL - Meme
